As a new or perspective client it's important to understand what you're paying for.  Let's face it, video and film production is not cheap.  However, it's an investment that if done correctly can truly pay dividends.  A common sentiment is that  video production is extremely overpriced.  Many people are scared off from working with professionals because they can't justify the cost.  By working with professionals who understand and implement a professional process you will feel more at ease with your investment and learn why we provide a value that many cannot. 

The Process

   

PRE-PRODUCTION 

Just as important as the other legs, pre production is the part of the process where the seeds planted and the game plan is drawn. Some of the things you can expect during this phase include:

  • a sit down meeting to discuss the who, what, when, where and why of the project

  • filming options, pricing & budget expectations 

  • location scouting

  • scheduling & coordination

  • detailed explanation of the production & post production process

  • scripting and /or story board creation

  • discussion and plan for final delivery/specs

  • address any questions or concerns

PRODUCTION

Once we've got a solid pre-production plan in place then we move into the production phase. This is where we do the actual filming.

Several key components should be in place by the time you're ready to film, including:    

  • Lighting

 

Making sure that you have ample and adequate lighting, color temperature is also an important factor that should be considered. Monitors, grip gear, stands and electrical equipment are also must haves.

  • Sound

 

Often overlooked, sound is vital to nearly all productions.  What are you recording with, lavs or boom?  What are you recording to, camera or external device?  How many do you need?  Is there a need for a mixer?  Lots of things will go wrong if you're not prepared for sound.

  • Camera  

 

The type and number of cameras, aspect ratio, resolution and format should all be addressed.

 

  • Crew 

 

Makeup artists, grips, gaffers, sound recordists, production assistants and craft services will probably be needed for larger productions.

POST PRODUCTION

When producing for broadcast there are certain technical specifications that need to be met for both the image and sound.  Without the proper software and equipment you will not be able to measure nor meet the required specs.  Some of the programs we use include: 

  • Avid Media Composer (Symphony)

Widely regarded as the industry standard for film and video editing, Avid Media composer is a true work horse that only two other platforms even come close to.  

  • Pro Tools

There's no doubt when it comes to editing sound what the professionals use.  Pro Tools is the absolute creme de la creme.  Aside from the superior mixing capabilities, it also gives us the ability to create original sound effects and truly awesome sound design work.

  • Adobe Photoshop

From polishing and perfecting your images to creating something out of this world, Photoshop is an absolute must have.

  • Adobe After Effects

Another staple of the industry, After Effects is a 3D and animation design software.  With it, and an experienced user, nearly anything is visually possible.  If you can imagine it, we can create it. 

As you can see there are many things to think about and plan for when producing a professional video.  At B.A.M., we'll walk you through the entire process and help keep expenses to a minimum.  We truly understand that you're making a serious investment and in turn we'll make sure that you understand what's going on and why.       

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